In 1870, in the Franco-Prussian War, Napoleon III ordered one million cans of beef to feed his troops.[6] The task of providing this went to John Lawson Johnston, a Scottish butcher living in Canada.[6] Large quantities of beef were available across the British Dominions and South America, but transport and storage were problematic. Therefore, Johnston created a product known as 'Johnston's Fluid Beef', later called Bovril, to meet Napoleon's needs.[7] By 1888, over 3,000 UK public houses, grocers and dispensing chemists were selling Bovril. In 1889, Bovril Ltd was formed to develop Johnston's business further.[8]
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment